Line Town show turns app's "stickers" into TV stars

04/8/2013 | TechCrunch

Japanese animated television show "Line Town" is based on the characters used in the Line messaging application as "stickers" and is meant to boost user activity, Catherine Shu writes. "Line is keen ... to be known as more than just a messaging and free calls app. ... [T]he app wants to position itself as a social media alternative, and sees itself as an entertainment -– not technology -– company," Shu writes.

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