Loyalty tops discounts as sound mobile strategy

04/8/2013 | MobileCommerceDaily.com

Brands may be overreacting to the mobile phenomena of daily deals and "showrooming" by offering steep discounts in their mobile campaigns to drive in-store traffic. But that can be a mistake, winning only one-time customers at a high cost and damaging the brand, advises Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile. Appssavvy co-founder and President Michael Burke said, "If retailers were more informed into what truly drives purchase and loyalty, they may learn that the straight discounting isn't their best option."

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO