Middle East marketers say more ad dollars may follow meters

04/8/2013 | Wall Street Journal, The

The introduction of "people meter" measuring devices in the Middle East could help spur development in the TV ad market there and eventually boost spending, which has been stunted by a lack of transparency about audience levels, writes Rory Jones. The Emirates Media Measurement Co. system is being tested in homes in the United Arab Emirates first, with hopes that devices could go next to Saudi Arabia. "[D]ata will attract more advertising dollars to the region because, at the moment, the money that could flow here doesn't," says David Porter, Unilever's media director for the Middle East, North Africa, Russia and Turkey.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA