Mobile changes a wide array of factors for marketers

04/8/2013 | Digital Market Asia

The wide proliferation of mobile devices is changing the marketing landscape in a variety of ways beyond the simple migration of consumers from PCs to smartphones and tablets, writes Rohit Dadwal, managing director for MMA Asia-Pacific. Among the considerations marketers must take into account are how best to measure the effects of mobile, especially when campaigns are designed to blend seamlessly between one platform to another. "It seems that the time is ripe for trailblazers to appear, with different and more accurate ways of accounting for intangibles, who are willing to say 'yes, we use mobile, and we have a better way of measuring its impact,'" he writes.

View Full Article in:

Digital Market Asia

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations