Mobile changes a wide array of factors for marketers

04/8/2013 | Digital Market Asia

The wide proliferation of mobile devices is changing the marketing landscape in a variety of ways beyond the simple migration of consumers from PCs to smartphones and tablets, writes Rohit Dadwal, managing director for MMA Asia-Pacific. Among the considerations marketers must take into account are how best to measure the effects of mobile, especially when campaigns are designed to blend seamlessly between one platform to another. "It seems that the time is ripe for trailblazers to appear, with different and more accurate ways of accounting for intangibles, who are willing to say 'yes, we use mobile, and we have a better way of measuring its impact,'" he writes.

View Full Article in:

Digital Market Asia

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA