PepsiCo curates Omnicom talent in new Galaxy agency concept

04/8/2013 | Advertising Age (tiered subscription model)

PepsiCo is experimenting with its agency model, "curating" teams from within Omnicom agencies rather than relying upon its lead shops, BBDO and TBWA\Chiat\Day, writes Natalie Zmuda. The concept, called Galaxy by PepsiCo marketers, was seen in 180 LA's recent assignment of a spot featuring Beyonce. "We're curating the exact number of people at the exact seniority with the exact capabilities we need," says Brad Jakeman, president of the global beverages group.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY