The real-time bidding model for digital advertising sales will account for almost a quarter of all U.S. online video spending by 2014, totaling about $1.1 billion, according to a Forrester Consulting study. That would mean a 70% increase in video-related RTB in 2013, following a 100% increase between 2011 and 2012.
Real-time bidding for video to surpass $1 billion next year
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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