Specific Media, Vodafone ad service targets mobile users at home

04/8/2013 | Mobile Marketing Magazine

Specific Media is partnering with Vodafone for an ad service directed at consumers using Wi-Fi while at home, aiming to tap into their relaxed mindset in the home setting. "By enabling companies to engage with consumers when they are at home connected to Wi-Fi, using Mobile In The Home we can reach users ... when they are more likely to engage with advertising," Vodafone said.

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