More than 90% of North American B2B marketers are using content marketing, according to a Content Marketing Institute and MarketingProfs survey for Brightcove. As adoption reaches near universality, however, growth is slowing: Marketers who increased their content-marketing budgets dropped from 60% in 2011 to 54% in 2012. But marketers plan to spend a higher percentage of their overall budgets on content in 2013, from 26% in 2012 to 33% this year.
Survey: Content marketing will make up a third of B2B budgets
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