Toyota revamps site with tablets, older demographic in mind

04/8/2013 | MediaPost Communications

Toyota is targeting consumers between the ages of 40 and 60 with a redesigned site that scales easily among different size screens, taking advantage of that consumer age bracket's fast growth and facility at switching among devices. The site, which includes long-form pages that scroll horizontally or vertically, was inspired in part by a large proportion of site visits originating from tablets.

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