U.K. consumers are switching rapidly to mobile for shopping

04/8/2013 | eMarketer

The number of purchases made from mobile devices tripled in the U.K. in 2012 as the number of visits to retail websites made via mobile devices increased 30%, according to ForeSee and Mobify. Shopping via mobile devices is now more popular than shopping at work, with more than 1 in 5 consumers surveyed saying mobile devices are their preferred shopping platform.

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