Why the future of marketing belongs to collaborative brands

04/8/2013 | SmartBrief/SmartBlog on Social Media

A shift is taking place in the world of marketing, with brands starting to build more collaborative relationships with their customers, Brandon Evans writes. Social media will play a key role in facilitating that transition, and smart marketers will make sure they stay abreast of developments in the field. "Marketers must begin to embrace collaboration now since it takes time to integrate these approaches into the marketing mix," Evans writes.

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