Why the future of marketing belongs to collaborative brands

04/8/2013 | SmartBrief/SmartBlog on Social Media

A shift is taking place in the world of marketing, with brands starting to build more collaborative relationships with their customers, Brandon Evans writes. Social media will play a key role in facilitating that transition, and smart marketers will make sure they stay abreast of developments in the field. "Marketers must begin to embrace collaboration now since it takes time to integrate these approaches into the marketing mix," Evans writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY