Why the iPad is ideal for content marketing, sales and CRM

04/8/2013 | MarketingProfs

Marketers interested in exploiting the iPad for B2B campaigns should first customize the collateral intended for it, Rusty Bishop writes. Use short-form video content, but don't ignore basic storytelling skills. Also, find applications that turn the iPad into a great sales tools on the show floor or at a convention. "With marketing automation software, coupled with traditional website analysis tools, you will be able to go beyond pageviews and unique visitor statistics to get real marketing and sales intelligence," Bishop writes.

View Full Article in:

MarketingProfs

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY