Is your strategic message getting garbled?

04/8/2013 | Knowledge.Insead.edu

Too many bosses rely on a "cascade" approach to communicate strategic decisions, expecting their managers to pass the word along to their direct reports and so on down the corporate hierarchy. That can lead to the message getting distorted as it's passed along. "The cascade is overused, and there's too much belief in it," argues INSEAD Professor Charles Galunic.

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