Zales promo builds a social movement to "Friend Your Mom"

04/8/2013 | MediaPost Communications

Zales has launched the Friend Your Mom application that allows users to share stories about their moms through social media, including Pinterest and the Zales' YouTube channel. The jewelry chain has also hired mom bloggers to create content for the campaign.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Digital Marketing Manager, Analytics and Intelligence
The Home Depot
atlanta, Georgia
Vice President Customer Care / Sales and Service Operations
HSN
Saint Petersburg, Florida
Director Lifecycle Marketing
HSN
Saint Petersburg, Florida
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Accounting Manager
Bed Bath & Beyond Inc
Union, New Jersey