Zales promo builds a social movement to "Friend Your Mom"

04/8/2013 | MediaPost Communications

Zales has launched the Friend Your Mom application that allows users to share stories about their moms through social media, including Pinterest and the Zales' YouTube channel. The jewelry chain has also hired mom bloggers to create content for the campaign.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
District Manager
Books-A-Million
Logistics Administrator (Engine Planner)
Honda Power Equipment
Alpharetta, GA
DIRECTOR, MERCHANDISING, WOMEN'S POLO
Ralph Lauren
New York, New York
e-Commerce Site Management Director
The TJX Companies, Inc.
Massachusetts
Associate Buyer- Impulse Skin Care
Macy's
San Francisco, California