Social buzz is worth paying for, marketers say

04/9/2012 | Advertising Age (tiered subscription model)

Brands can generate significant Facebook buzz using free tools and content created in-house -- but most still spend heavily on Facebook ads in a bid to maximize the return on their campaigns, Cotton Delo writes. The share of social budget dedicated to ads could increase as brands expand their social media spending, since content-creation costs will remain relatively static, Delo writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA