3 ways to track the performance of your webinar

04/9/2013 | B2C Marketing Insider

You can measure the success of your webinars by tracking the number of registrants and monitoring their level of engagement during the program, writes Kathryn Kilner, a senior marketing manager at BrightTALK. Also, follow up with the webinar participants who seem most likely to make a purchase, and keep track of how many of them end up buying your product.

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