Altar's herbal martini packaging a result of "considered curation"

04/9/2013 | Packaging World online

Altar's new line of non-alcoholic herbal martinis features ingredients and package design selected through "considered curation." The martinis, which are available in five flavors, come in apothecary-style, 750-mililiter glass bottles. Gooder Companies "developed a considered and unique glass bottle that was meant to represent old meets new -- a beautiful, tall, and strong vessel just waiting to be discovered," said Sarah Goldberger, Altar's chief marketing officer.

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