Cable hits are changing the formula for ad success

04/9/2013 | Advertising Age (tiered subscription model)

The ability of cable series, such as AMC's "The Walking Dead," History's "The Bible" and A&E's "Duck Dynasty," to attract high viewership and generate social buzz is leading audiences and advertisers to follow shows, not networks. As a result, committing significant dollars during the upfront may be less appealing to marketers. "Viewers care less about what network a show is on -- if it is cable or broadcast -- and are just going to where the content is," said Amy Sotiridy, director of national broadcast at Initiative.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA