The challenge of social shopping outside the niche

04/9/2013 | GigaOm

Niche retailers, such as Modcloth and Lululemon, have built substantial and profitable communities of shoppers on social sites, but building new sales channels via Poshmark and Pinterest proves much tougher for retailers, such as Zappos, that sell a much wider array of goods to a vastly broader demographic.

View Full Article in:

GigaOm

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Sr. Manager- Partnership Marketing
Golfsmith International
Austin, Texas
Art Director - Concept
Victoria's Secret Direct
New York, New York
Distribution Center Operations Manager
Tractor Supply Company
Hagerstown, Maryland
Assistant Retail Store Manager
James Avery Jewelry
Tulsa, Oklahoma
Merchandise Planner
rue21
Warrendale, Pennsylvania