CMOs should prepare for an alliance with CIOs

04/9/2013 | Wired.com

The chief marketing officer's need for advanced marketing tools will require an unprecedented level of cooperation with IT in the future, Icreon CEO Himanshu Sareen writes. CMOs will be expected to analyze data from social networks with tools such as Wisdom and use customer relationship management and content management systems software for advanced analytics. "Marketers should also be able to translate the technologies business value while collaborating with the IT team," Sareen writes.

View Full Article in:

Wired.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY