CNN plans print ads to "reintroduce" its news team

04/9/2013 | Variety (subscription required)

A new print campaign for CNN gives the most prominent placement to longtime prime-time host Anderson Cooper and new morning co-host Chris Cuomo. Jake Tapper -- like Cuomo, an ABC transplant -- and Kate Bolduan, Cuomo's morning co-host, also get the star treatment. The ad, which is planned for The New York Times, New York Post, Advertising Age and Ad Week, uses the tagline "Allow Us To Reintroduce Ourselves."

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