Disney is taking no chances with hit "Sofia the First"

04/9/2013 | Wall Street Journal, The

"Sofia the First," star of the hit series on Disney Junior, offers a modern update on the traditional Disney princess. Developed in consultation with child-development and early-education experts, "Sofia the First" is an independent-minded character who is part of a blended family and isn't just looking to a prince to solve her problems, Katherine Rosman writes. Disney also regularly consults with preschool and kindergarten students, who serve as informal focus groups on the story lines.

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Wall Street Journal, The

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