Disney is taking no chances with hit "Sofia the First"

04/9/2013 | Wall Street Journal, The

"Sofia the First," star of the hit series on Disney Junior, offers a modern update on the traditional Disney princess. Developed in consultation with child-development and early-education experts, "Sofia the First" is an independent-minded character who is part of a blended family and isn't just looking to a prince to solve her problems, Katherine Rosman writes. Disney also regularly consults with preschool and kindergarten students, who serve as informal focus groups on the story lines.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY