Flurry's Marketplace focuses on real-time mobile ad bidding

04/9/2013 | TechCrunch

Flurry has debuted the Marketplace real-time bidding ad exchange for mobile applications, preloaded with an audience segmentation tool, Sarah Perez writes. More than 300,000 apps use Flurry Analytics, covering more than 1 billion smart devices, the company said. "Flurry's entrance into this space is notable because of the size of the data set it can offer advertisers," Perez writes.

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