GM ends Facebook ad stalemate with Chevy Sonic mobile push

04/9/2013 | Bloomberg

General Motors has returned to Facebook to advertise the Chevrolet Sonic on the social network's mobile application and website, despite having cast doubt on the efficacy of advertising there a year ago when Joel Ewanick was the chief marketing officer. "Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook," says Chris Perry, U.S. Chevrolet marketing vice president.

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