GM ends Facebook ad stalemate with Chevy Sonic mobile push

04/9/2013 | Bloomberg

General Motors has returned to Facebook to advertise the Chevrolet Sonic on the social network's mobile application and website, despite having cast doubt on the efficacy of advertising there a year ago when Joel Ewanick was the chief marketing officer. "Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook," says Chris Perry, U.S. Chevrolet marketing vice president.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO