Google scraps UDID support in new AdMob developer kit

04/9/2013 | CNET

Google has released an updated AdMob developer kit for iOS developers that removes applications' ability to individually identify mobile devices using Unique Device Identifiers. The move pre-empts Apple's deadline for retiring the system by several weeks. "Tracking users lets companies tailor advertising to each individual, but it also raises a host of privacy concerns," notes Steven Musil.

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