How social media data is empowering marketing chiefs

04/9/2013 | MIT Sloan Management Review online

Chief marketing officers are the C-suite executives most likely to use social media regularly, and that makes them more powerful members of many companies' executive tier, research suggests. About 90% of CMOs say they use social data to guide their decision making, and some executives say these social efforts are the reason why the average CMO holds on to their job much longer. "The signs are everywhere that the CMO's position is increasing in importance," Lattice Engines CMO Brian Kardon says.

View Full Article in:

MIT Sloan Management Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA