The U.S. mobile ad market increased 55% last year to hit $4.5 billion and it should grow another 55% to 65% this year to reach $7 billion, according to an IDC report. "Where ad networks such as Google, Millennial Media and Apple once dominated mobile display, Facebook and other mobile-centric properties are now the category leaders," writes Mark Walsh.
IDC: Expect mobile to flirt with the $7 billion mark this year
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||