Incentives help marketers gain customer's location data

Marketers must create incentive to entice consumers into sharing specific location data. Aimia's Martin Hayward said the company allows customers to choose when they receive offers. In exchange, Aimia gets location data and the ability to map where customers are. "Customers will share their data with us because they know some benefit will accrue from it. It becomes much more of a two-way relationship," Hayward said.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC