McDonald's mobile banner invites users to "release the flavor"

04/9/2013 | Mobile Marketer

An expandable banner ad on Pandora's iPhone application introduces consumers to McDonald's latest chicken wrap sandwiches. A tap on the ad invites user interaction to "release the flavor" with successive images and product and ingredient information. "Mobile is an excellent channel through which to attempt this 360-turnaround because it's a place where consumers get to hands-on interact and get to know brands," said Shuli Lowy, Ping Mobile's director of marketing.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA