McDonald's mobile banner invites users to "release the flavor"

04/9/2013 | Mobile Marketer

An expandable banner ad on Pandora's iPhone application introduces consumers to McDonald's latest chicken wrap sandwiches. A tap on the ad invites user interaction to "release the flavor" with successive images and product and ingredient information. "Mobile is an excellent channel through which to attempt this 360-turnaround because it's a place where consumers get to hands-on interact and get to know brands," said Shuli Lowy, Ping Mobile's director of marketing.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY