Nordstrom launches humorous online video ads

04/9/2013 | Adweek

Nordstrom has launched an online video campaign with three new spots that use humor to show how the right outfit can help consumers face whatever the day brings. The upscale department store is spending an increasing amount on digital marketing as an extension of the word-of-mouth it has depended on since it opened its first store in 1901, vice president of marketing Michael Crotty said. "Social media is just an extension of what we've done for about 100 years," he said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Catalog Stylist
Neiman Marcus
Irving, Texas
URBN: Senior Analyst, Financial Planning & Analysis
URBN, INc.
Philadelphia, Pennsylvania
URBN: Director of Internal Audit
URBN, Inc.
Philadelphia, Pennsylvania
Associate Creative Director ECommerce
Walgreens
Chicago, Illinois
Business Analyst - Business Process Improvement
Toys
Wayne, New Jersey