Nordstrom launches humorous online video ads

04/9/2013 | Adweek

Nordstrom has launched an online video campaign with three new spots that use humor to show how the right outfit can help consumers face whatever the day brings. The upscale department store is spending an increasing amount on digital marketing as an extension of the word-of-mouth it has depended on since it opened its first store in 1901, vice president of marketing Michael Crotty said. "Social media is just an extension of what we've done for about 100 years," he said.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Retail Operations
Green Bay Packers, Inc.
Green Bay, Wisconsin
Allocation Manager
Christmas Tree Shops
Union, New Jersey
Manager/Buyer, General Merchandise & Clothing
New York University
New York, New York
Supply Chain - Senior Specialist
Total Wine & More
Potomac, Maryland
Product Developer/Technical Designer
Build-A-Bear Workshops, Inc
St.Louis, Missouri