Red Bull introduces new flavors with branded streaming radio

04/9/2013 | Mobile Marketer

Three branded radio stations on Pandora's iPhone application are promoting three new flavors from Red Bull. Users tap on one of the flavors in Red Bull's banner ad on Pandora to launch one of the new stations, which in turn has ads that take users to a microsite dedicated to the new flavors. "By creating a specific branded radio station on Pandora, RedBull is accomplishing two major things -- extending their brand and new product information to the Pandora user base, and associating their products with a specific type of music that is geared specifically toward a target demographic," said Tim Canada, Siteminis' senior account manager.

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