Survey: Most active online shoppers are receptive to ads

04/9/2013 | MediaPost Communications

Shoppers are more receptive to ads when they are actively looking for something to buy, even ads that are somewhat unrelated to what they're looking to buy, according to a Shopzilla-Aisle A survey. Sixty-two percent of the those surveyed agreed that "When shopping online, I'm receptive to additional products or services that are relevant to me (even if I'm not currently considering buying them) and targeted to my interests and buying preferences."

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY