Was Instagram a waste of Facebook's money?

04/9/2013 | Time.com

It's been a year since Facebook bought Instagram in a deal that was eventually valued at $715 million, and the photo-sharing service still hasn't directly generated any revenue for the social network. It's still unclear whether Facebook was wise to acquire the service, which could help fuel user growth and make the network more attractive to brands, observers say. "Their strategy today is more around building infrastructure, setting up their features and functions for the future," Gartner's Brian Blau says.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA