Panel: Marketers can't just talk the "green" marketing talk

04/10/2008 | Advertising Age (tiered subscription model)

Marketers should step carefully onto the "green" bandwagon because if they don't follow through on their commitment to environmental issues, they could face backlash from consumers, according to a panel at an industry event. "Consumers expect companies to give back as much as they take," said David Jones, global CEO of Euro RSCG Worldwide. "Today it's a mainstream issue."

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