Panel: Marketers can't just talk the "green" marketing talk

04/10/2008 | Advertising Age (tiered subscription model)

Marketers should step carefully onto the "green" bandwagon because if they don't follow through on their commitment to environmental issues, they could face backlash from consumers, according to a panel at an industry event. "Consumers expect companies to give back as much as they take," said David Jones, global CEO of Euro RSCG Worldwide. "Today it's a mainstream issue."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY