Twitter spying: Proceed with care

04/10/2009

The public banter on Twitter is a customer data goldmine, but are companies wise to eavesdrop? Critics are already crying "big brother" about Salesforce.com's upcoming release of a customer-relationship management tool. "With opportunity comes responsibility," Rob Birgfeld writes on our SmartBlog on Social Media. "Respect your audience -- and the social spaces they've chosen."

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