Face the facts: Your company isn't Apple

04/10/2011 | Harvard Business Review online

Innovation often fails because companies try to emulate successful companies, writes Sohrab Vossoughi. Setting out to become the Apple of your sector is a shortcut to failure, Vossoughi argues, because Apple's successes stem not just from a single product or idea, but also from the corporate culture that gave rise to them. "An Apple-like experience delivered by a company that isn't Apple can't be sustained, because it's not backed up by Apple's culture and resources," he writes.

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