Epix is using its first nationwide branding effort to promote its April 27 to 29 Marvel Heroes Weekend, which is being offered as a free preview of the channel to affiliate partner subscribers. The event, which is the subject of ads on broadcast and cable networks, will feature the U.S. TV debut of "Captain America: The First Avenger," as well as airings of "Iron Man 2" and "Thor."
Epix thinks big with promos for Marvel Heroes Weekend
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