Health plans turn to digital gaming to boost employees' wellness

04/10/2012 | Wall Street Journal, The

Insurers seeking to reduce costs increasingly are using electronic games to better engage employees in their health. Humana's HumanaVitality lets users evaluate and improve their health outcomes by offering rewards, while Aetna's "Get Active!" program enables employees to form groups and challenge one another to meet healthy-eating and fitness goals.

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