Lumia 900 is Nokia's new calling card to U.S. market

04/10/2012 | Adweek

Nokia's head of North American marketing, Valerie Buckingham, says the launch of the Lumia 900 is as much about reviving the sagging brand in the U.S. as promoting the smartphone for AT&T subscribers. The first of a spate of new spots stars former "Saturday Night Live" comic Chris Parnell and suggests that smartphone users have been used as unwitting product testers with the technology now culminating in the 900 model.

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