Are you overwhelming your customers?

04/10/2013 | Sustainable Brands

Almost half of all consumers feel overwhelmed and confused by the flood of environmental messages they receive from brands, according to a recent Cone Communications survey. That suggests something is wrong with the marketing process, writes Brady Hamed. "No one should feel overwhelmed by trying to maintain a sense of social responsibility -- it should be easy and effortless," Hamed writes.

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