Big brands experiment with new ad-tech products

04/10/2013 | Adweek

Breville's use of Springpad's Embedded Notebook to present its "Barista Bootcamp Notebook" at a conference demonstrates a willingness of big brands to "give tech start-ups a shot at proving themselves," writes Christopher Heine. "Obviously you can post things to Facebook, YouTube or Pinterest. But [Embedded Notebook] allows us to organize these ideas in a single place in a way that's convenient for the consumer," says Rob Sheard, Breville's brand director. Elsewhere, Oil-Dri is giving GumGum a platform for overlaid cat-litter ads, and Dell and ADP are giving Lattice Engines' "Big Data" software a shot in ad-targeting efforts.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA