Bird flu fears hamper KFC's recovery in China

04/10/2013 | San Francisco Chronicle (free content)

Worries over a new strain of bird flu in China have hit sales at Yum! Brands' KFC just as the chain was hoping to rebound from earlier supplier problems. Same-store sales in March at KFC's China stores dropped 16%. "Historically in these situations, we have educated consumers that properly cooked chicken is perfectly safe to eat, and we will continue to do so," the company said in a regulatory filing.

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San Francisco Chronicle (free content)

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