Coca-Cola display is seen as a model

04/10/2013 | Supermarket News (free registration)

Coca-Cola has created a display for Piggly Wiggly stores in Alabama that could be a model for other stores in areas with an African-American population. The display, based on the insight that African-Americans favor frozen seafood and meat, is meant to appeal to African-Americans as well as the general population.

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