CPG brands team on Family Dollar promo

04/10/2013 | Supermarket News (free registration)

Kimberly-Clark teamed with other brands to launch a promotion at Family Dollar, called "Spice up your Summer Fun," highlighting the national brands sold at the discount chain. “We needed to bring the power of scale, and we couldn’t do it on our own, so got other CPGs involved,” said Blake Boulden, director of business development and shopper marketing for Kimberly-Clark.

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