Credibility fosters content sharing

04/10/2013 | Marketing Land

Locating your target customers online and participating in their discussions without trying to make a sale is key before launching any content marketing campaigns, says Find and Convert CEO Bernie Borges. That early engagement helps build credibility with your audience and makes them more likely to share your content with their networks, he notes.

View Full Article in:

Marketing Land

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY