The dawn of the personalized shopping era

04/10/2013 | Fast Company online

Several online shopping startups aim to make life and shopping easier with personal shopping services that improve over time as the retailer gets to know more about the customer. Sites such as Stitch Fix for fashion, True & Co. for bras and Wantful for gifts are growing increasingly popular with consumers looking for faster and more efficient ways to find exactly what they want.

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