The difference between brand advocacy and social influence

04/10/2013 | QSRWeb.com

Blogger Peter Shankman raised a big social buzz when his tweeted joke spurred Morton's to greet his plane at Newark Airport with a steak dinner, pulling off a stunt fraught with potential logistical glitches and winning big public kudos in the process. The story contrasts sharply with other chains' efforts to use services such as Klout to market to so-called social media influencers, in campaigns that more often than not miss their mark, writes social marketing strategist Nate Riggs.

View Full Article in:

QSRWeb.com

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA