EFI debuts tech that makes signage smarter

04/10/2013 | PrintWeek.com (U.K.)

EFI has unveiled a signage system that combines static signs with webcams and facial recognition software that recognizes when people are nearby, interprets their reaction to the messaging and measures ROI from advertisers' messages. The system, called SmartSign Analytics, is in beta testing and is set for commercial release next month.

View Full Article in:

PrintWeek.com (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide