Europe's brewers look to fans to spread the word about smaller brands

04/10/2013 | MarketingWeek (subscription required)

Major brewers such as SAB Miller and Molson are working to get bartenders and beer enthusiasts talking about their specialty brands as demand for craft beers rises in Europe. SAB Miller is building support for its recently-acquired Belgian beer St. Stefanus Blonde with competitions, blogger engagement and tasting guides aimed at boosting recommendations among beer lovers.

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