Facebook gives advertisers 500 new targeting categories

04/10/2013 | Adweek · CNET

Facebook's Power Editor ad-creation tool will let brands target their ads using more than 500 partner categories. Designed using data from third-party providers such as Acxiom, Datalogix and Epsilon, the tool is intended to let advertisers target their ads using specifications such as professional information, purchase history, and home and vehicle ownership.

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Adweek · CNET

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